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Audience Response
how the responder has been used by our clients
Case Study 1:
A pharmaceutical client created an exhibition stand at a major international medical symposium which included a theatrette for 20 people. A quiz was conducted at regular scheduled times during the day just before and again just after presentations by experts in that particular field. This proved extremely popular and gave the sales people on the stand a large pool of potential customers to canvass.
Case Study 2:
Another exhibition client in the insurance industry created a stylish, glass-enclosed booth which held 6 contestants who were invited at specifically programmed times to hear a talk on the company's new product. During the presentation the speaker used interactive keypads to poll the audience's knowledge of the product, their current habits and their future intentions. These individual sessions were consolidated after the event to provide a data pool of about 150 respondents.
Case Study 3:
A management consultant conducted several presentations to his client audiences using our services to gain feedback on their current management habits, their perceptions of their own skills and that of their superiors, and their understanding of where they are in relation to where they want to be as individuals and as a company. This information had, up until then, been gained via traditional market research methods so the immediacy of the results was of particular value to our client. It also excited and enthused the audience who were able to get instant feedback and see immediately where they stood in relation to their colleagues.
Case Study 4:
An IT client conducted a Gala Awards Dinner for their Asia Pacific Incentive tour using interactive keypads to facilitate a quiz and gambling night. This involved an audience of about 700 people who were seated at tables of 10. One keypad was provided per table and guests had to collaborate and respond as a team. A mix of trivia questions and adaptations of casino games were used, with the audience being given the chance to bet a percentage of their points on the outcome of some questions.
Case Study 5:
At a recent international medical symposium in Perth, a pharmaceutical client conducted a debate between respected experts in the field of Macular Degeneration. Introduced and moderated by Ita Buttrose, it was a lively and entertaining debate that used keypads to ascertain which team's argument was the most compelling. It has become a popular annual event.
Case Study 6:
A major pharmaceutical client conducted a roadshow to reinforce exposure of its well-established drug to audiences of GPs along the eastern seaboard. Facilitated by a well known TV medico, this took the form of a panel of Key Opinion Leaders competing on stage in classic game show format, with the audience voting via their keypads. It allowed feedback and discussion between the audience and the panel, and proved to be a very valuable and educational experience for all who attended.
Case Study 7:
A management consultant in the HR industry conducted a very interesting presentation that dealt with issues of personal market value, job search techniques and the direction in general of the recruitment industry. He asked a variety of probing questions including "how much do you earn". Once displayed, we cross-tabbed this result with a prior question about gender and the resultant graph brought gasps from the audience. This was a very clever tool on the part of the speaker as every member of the audience wanted a copy of the results which gave him the perfect opportunity for follow-up.
Case Study 8:
A major corporate client used interactive technology to facilitate a day-long training session whereby every member of the audience took part in what was, in effect, a paperless exam. Using the ID facility we tracked individual responses and gave the client a full report at the end showing each individual's score and the questions they answered incorrectly. This information allowed the training manager to target an individual's weak areas for future training.
Case Study 9:
An IT client used The Responder in a series of executive breakfasts in Sydney and Melbourne to make their target audience aware of the variety of their services. This involved presentations by various organisations who case-studied solutions our client had provided for them, as well as a presentation by the client's research partner into the industry in general. It was a soft-sell, educational presentation which sought to engage the audience rather than sell them specific products. It also provided valuable market research and allowed an ongoing comparison between the Sydney and Melbourne markets.
Case Study 10:
A major bank used keypads to allow key staff to workshop HR problems, particularly in relation to women's issues. By answering various questions that served to focus them on what problems existed in the organisation, the audience was motivated to workshop solutions to these problems. The resulting suggestions were then prioritised using the keypads. The result was a series of recommendations to a Task Force which has since rectified many of the challenges highlighted by this exercise.
Case Study 11:
Market research clients use the keypads as a quick, accurate and totally flexible means of gathering information from focus groups in a way that encourages honesty and enthusiasm in their response. The audience enjoys the social interaction and is motivated by the opportunity to see a tangible result from their feedback. The research organisation has its results immediately the audience walks out the door, no papers to transcribe, no errors, no delay. Because we have cut a huge amount of time from the front end process it allows our clients to get on with the back end ie the actual analysis of the results. Our clients are therefore perceived as more efficient, and have an edge over those researchers using more traditional methods.
Case Study 12:
Pharmaceutical clients use the system for speaker support at major medical symposia. Speakers use it to lead an audience through a case study, allowing them at various stages to answer the question "what would you have done in this situation?" and then following up by telling them what actually happened. It creates a relationship between the speaker and the audience which naturally increases speaker confidence and therefore the quality of their presentation. Audiences enjoy the chance to be involved, to have some input into the proceedings, and they end up learning far more than they would under normal circumstances.
  Audience Response Pty Ltd
18 Rainforest Close, Wahroonga, NSW, 2076
Phone: +61 (0) 410 495 022
Audience Response